Promotions

Promotions refer to activities designed to communicate information and encourage the purchase or use of products or services. They can include various strategies such as discounts, special offers, advertising campaigns, events, and other marketing techniques intended to increase brand awareness, attract new customers, and retain existing ones. Promotions are often time-sensitive and may target specific demographics or markets, utilizing various channels such as social media, email, in-store displays, and traditional advertising. The primary goal of promotions is to boost sales and enhance customer engagement by providing incentives that encourage immediate action.