E-commerce

E-commerce, or electronic commerce, refers to the buying and selling of goods and services over the internet. It encompasses a range of online activities, including retail shopping, electronic payments, online auctions, and internet banking. E-commerce enables businesses and consumers to conduct transactions without the need for physical presence, facilitating a more convenient and accessible shopping experience. It can take various forms, such as business-to-consumer (B2C), business-to-business (B2B), consumer-to-consumer (C2C), and consumer-to-business (C2B). E-commerce leverages digital platforms to connect buyers and sellers, often utilizing websites, mobile applications, and social media channels for marketing and sales. Key features of e-commerce include online catalogs, payment gateways, order fulfillment, and customer service, all aimed at simplifying and streamlining the purchasing process.