TikTok influencers are individuals who have gained a significant following on the social media platform TikTok and use their popularity to create and share content that resonates with their audience. These influencers often specialize in specific niches, such as fashion, beauty, fitness, comedy, or lifestyle, and leverage short-form video content to engage viewers. Their influence can stem from their talent, charisma, or relatability, allowing them to connect with followers in authentic ways. TikTok influencers often collaborate with brands for marketing campaigns, promoting products or services to their audience, and can drive trends, inspire challenges, and shape the TikTok community’s culture. Their impact is marked by the ability to reach and engage a wide demographic, making them crucial players in the modern digital marketing landscape.
'Supervivientes' features diverse participants, including social media sensation Koldo Royo, aka the 'Abuelete de TikTok'. At 66, Koldo Royo combines culinary expertise and digital charisma, captivating nearly 1 million TikTok…